Be Heard Gold
The web has created a world of opportunity for us all. More than ever
before, it’s now possible for anyone to come up with an idea for a business
and to start promoting themselves to a massive audience.
That means you can start making money from the comfort of your own
home. Or maybe you’d rather just promote a cause that’s important to you?
Or make a little money on the side writing about something you find
fascinating? With the world as your audience, the opportunities are nearly endless and you can achieve all kinds of incredible things.
The result is a half-hearted message that comes across the same as every other person trying to sell those things.
The next step in creating your brand and your business model is to consider your audience. And if you want to get in-depth with this you can even profile your audience as though they were sitting in front of you.
This might sound obvious but it’s something that a lot of people don’t consider. Creating a website that’s about health and fitness will create a massive uphill challenge for you, so why not move somewhere quieter?
If you want to stand out, you need to be different. One way to do this is to create an entirely new niche by combining two popular ones!
When people share on Facebook or other social media, they often don’t even read the post first. They thus are basing their entire decision on the title and image alone!
Think of a very specific person when writing your posts and this will help your content to be relevant to specific members of your audience. This is highly conducive to sharing.
Stuck for an image that will get Likes and shares? You can create a Meme using many online tools and these tend to share very well!
IFTTT lets you link your various online apps and social accounts. This can achieve some incredibly powerful things, so look into it!
Working alongside someone who already has a massive audience is a fantastic way to make yourself heard.
This might sound like a bleak situation – with thousand of people all vying for a very finite amount of attention – but the reality is a bit better than that. The advantage you have is the fact that most of these voices are going about being heard in the wrong way. They blend into the background because they’re all the same and they’re all dross. YOU can be different and that’s how you stand out.